Adopter Advantage


Explained: Adopter Advantage is the idea that by immersing yourself in an emerging space or technology before it reaches critical mass, that you are best positioned to exploit the upside once it reaches a critical mass.


  1. Gary Vaynerchuk buying Google ad words for online wine sales for 2p per click and transforming his fathers business. 
  2. Casey Neistat exploiting his film making skills by jumping on to Youtube to create compelling content before becoming a blogger was a desirable career path.
  3. Companies like AKQA and Nexus productions using the likes of VR, AR, Games and Alexa skills before they reach critical mass, so that they're well positioned for clients when they eventually catch up.

ORIGIN: Gary Vee

Ricky Richards