The Unforeseen Universal

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Explained: Ideas which have the potential for the greatest financial success are unforeseen expressions of universal behaviours. 

Examples: 

  1. Air BNB: It was a universal behaviour to book hotels but it was unforeseen that people would be prepared to rent their own home.
     
  2. Netflix: It was a universal behaviour to buy or rented DVD's. It was unforeseen that people would pay to stream movies online.
     
  3. Uber:  It was a universal behaviour to use a taxi, It was unforeseen that a company could disrupt the industry with an improved user experience and without infantry.
     
  4. Bridge Water Capital: In trading, it is not the people who follow the market that make the greatest returns, but those who are able to hold a viewpoint that is contrarian to the market that turns out to be correct. (Short Sellers)

ORIGIN: Paul Grahams Essay Titles General and Surprising.

Ricky Richards