The Unforeseen Universal
Explained: Ideas which have the potential for the greatest financial success are unforeseen expressions of universal behaviours.
- Air BNB: It was a universal behaviour to book hotels but it was unforeseen that people would be prepared to rent their own home.
- Netflix: It was a universal behaviour to buy or rented DVD's. It was unforeseen that people would pay to stream movies online.
- Uber: It was a universal behaviour to use a taxi, It was unforeseen that a company could disrupt the industry with an improved user experience and without infantry.
- Bridge Water Capital: In trading, it is not the people who follow the market that make the greatest returns, but those who are able to hold a viewpoint that is contrarian to the market that turns out to be correct. (Short Sellers)