Pirelli Tyres Scamp
This was just a couple of simple executions to show the great benefits of Pirelli tyres. In the first execution I show a three wheeled car easily climbing a near vertical hill. The driver would probably have one arm out the window and would look as though there isn't a single doubt in his mind.
The second idea again features an underdog car in a drag race. We see three sports cars who have all left skid marks on the line. The Pirelli car however doesn't because the tyres have such good grip and that car is miles ahead.
I think both of these ideas are a bit too obvious to be honest. but visually I prefer the second idea.