Mercedes Benz Car Poster Scamp
Suspense is huge strategy for some companies such as Apple. I wondered if the same could be done for car companies by revealing ads that get people speculating about the release of a new car. This ad could work with or without seeing the car to be fair. The idea was to have the car in the foreground, (or just the roof if you're trying to build speculation) and then in the background you have a coach full of people all pushing their faces up to the glass, some with their camera phones, others putting on their glasses, as though to see it better etc. To make out it is so beautiful you can't take your eyes of it.