Diet Coke Santa Scamp
In this execution I wanted to show someone dressed as Santa but have him be a skinny guy so all the clothing is hanging off him. The idea is to show that there is less calories in a Diet Coke. This would never pass in a million years because Coke have an uphill battle fighting the negative effects of their drink, so this ad would just highlight how their 'non sugar free drink' is really bad for you. I still like the visual though.