Coke Festival Tags
This isn't much of an idea but it's just a thought I had. I'm not much of a festival goer myself but you can always tell when people are because they collect the wristbands. Because Coke promote happiness, I thought a collaboration at a festival would be a good opportunity to use the ribbon as a wristband. Everyone who goes into the festival is given a free Coke and a coloured wristband that corresponds to the drink. The different colours would hopefully spark some conversation and it would be a good way for Coke to have a presence at festivals as festival goers keep the wristbands on for months after the event.