Creative Director & Podcast Host
Rick_Side.jpg

Book Recommendations

Book Recommendations

I've read every book I recommend. I only list the top three books in every subject because I want to suggest books that give you the greatest insight for your time. If I read a new book that I think is better then I will update my list but these books should give you a great foundation to build on in any of their respective subjects.


Technology Books


The Long Tail

BY CHRIS ANDERSON

The long (and longer) tail explain how you can become successful in niche markets thanks to the unlimited nature of the internet.

Zero To One

By Peter Theil

Zero to One is the best book for highlighting the lessons to be learnt from tried and tested paths to success in the tech industry.

Outliers

BY MALCOLM GLADWELL

Outliers showcases the extraordinary circumstances that resulted in some of the biggest successes stories in history.


Personal Development


How To Talk
Like TED

BY Carmine Gallo

Public speaking is one of people's biggest fears. Therefore overcoming the anxiety of public speaking is a sure fire way to stand out.

How To Build
Self - Discipline

BY MARTIN MEADOWS

Self discipline is one of the biggest factors that contributes to your level of output and should therefore be consciously improved over time.

Thee Art Of Learning

BY JOSH WAITZKIN

The Art Of Learning is a journey of Optimal Performance from chess master and push hands world champion Josh Waitzkin.   


Advertising Books


100 Ways To Create A Great Ad

BY Tim Collins

This is a fantastic reference book to have on your desk when you need to think up some starting points to come up with Ideas.

Predatory
Thinking

BY DAVE TROTT

Written by legendary D&AD president Dave Trott. It contains case studies where people have used street smarts to get an edge.

The Advertising Concept Book

BY PETE BARRY

This is an entry level book but it served me well when I had just graduated to help me get to grips with what agencies expected of me.


Design Books


A Designers Art

BY PAUL RAND

Paul Rand is one of the masters of design. All his insights are considered and the most in depth thoughts on design I've read.

The Vignelli Canon

BY MASSIMO VIGNELLI

Masimo Vignelli is another god of design. He was responsible for the New York Underground Map and his teachings are timeless.

Less And More

BY KLAUS KLEMP

Less and more is the in depth exploration into Dieter Rams design ethos which has become the foundation for all Apple products. 


Financial Freedom Books


The 4 Hour Workweek

BY timothy ferriss

Tim Ferris's book changed my life and helped me to prioritise time over money, as well as providing practical advice to escape the 9-5.

Rich Dad
Poor Dad

BY robert kiyosaki

This book is all about asset accumulation and what Rich parents teach their kids and the knock on effect that has on their lives.

Money Master
The Game

BY TONY ROBBINS

Tony Robbins interviewed Billionaires and put their strategies into this book. It's great for learning about compound interest.


Creativity Books


A Technique For Producing Ideas 

BY JAMES YOUNG

A Technique for producing ideas is a short but higher level book about the how we can best program our brains for idea generating.

Whatever You Think Think The Opposite

PAUL ARDEN

This is short book with to the point insights about how you can change your thinking to be a more exceptional creative.

The Care & Feeding Of Ideas.

JAMES L ADAMS
 

The Care & Feeding Of Ideas is a fantastic book with tonnes of applicable information for idea generating despite the books age.


Film Books


Story

By bert McKee

Story is a must read for any aspiring screenwriter of director. It covers the tried and tested plot structure of successful hollywood films.

Contagious

By Jonah BERGER

Contagious is a book that covers an in depth study of thousands of viral videos to pinpoint what the key similarities are between them.

Cinematic Storytelling

By JENNifER VAN SIJLL

This is a highly practical book for people who are producing and kind of film content. It covers the 100 key visual storytelling conventions.


Business Books


The E Myth

BY Daniel Priestly

The E Myth deep dives into the system principles you can apply from big business to help you grow your small business. 

Winners

AlASTER CAMPBEL

 Tony Blair's chief spokesman and strategist covers sports stars excel, entrepreneurs thrive, and individuals achieve their ambitions. 

Thing & Grow Rich

By Napoleon hill

Think & Grow Rich is a classic by Napoleon Hill where he spends 25 years studying some of the most successful people of the time. 


Productivity Books


The Organised Mind

By DANIEL LEVITIN

This book teaches you how to better organise everything in your life so that you can easily access information and be more efficient.

Think Better

By TIM HURSON

One of the best books I've read for an in depth blue print to follow for taking action on your ideas and action steps in business. 

Will It Fly

By PAT FLYNN

This book provides a blueprint for validating your ideas before you invest lots of time in pursuing them and hence is a great time saver.


Writing Books


Bird By Bird

By ANNE LaMOtt

This book is great if you're looking to write regularly and want to see where most writers fail and how to formulate great writing habits.

30 Days To Powerful Vocabulary

By WILFRED FUNK

A short but useful book that provides some ideas to help you to accumulate a more diverse vocabulary over time.

Successful Writing For Advertising.

By MARK SHAW

This is a must have for any aspiring copywriter. It helps you get to grips with the power of words and how they can persuade people.


Marketing Books


Jab Jab Jab, Right Hook

By GARY VEE

One of the most influential entrepreneurs alive today. Gary provides a simple explanation for how to get results with content.

Seth Godin Start Up School

By Seth GODIN

This is a free podcast series but it's a must listen for any aspiring entrepreneur. I've listened to it 5 times over. You should do the same.

The Game

By NEILL STRAUS

This is a book is about picking up women, but the principles can be applied as much in marketing online as they can in dating.