Rory Sutherland: Applying Behavioural Science To Advertising And The Art Of Persuasion
Rory Sutherland is the Vice Chairman of Ogilvy One . Several time TED speaker, and all round advertising legend. Rory’s Insights for changing behavior have not only captivated audiences, but also effected real world change.
Most polarizing of these perspectives is Rory’s contrarian approach when it comes to creating value, which proposes that economic incentives are counter intuitive when it comes to changing behaviour.
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CEO of D&AD
Creative Founder & Artist
Creative Director of Wired UK
Comedian, Actor & Rapper